News
| Date: |
October
27, 1999
For Immediate Release |
| Contact: |
Jerry
Meier, Vice President (414) 362-8247
For Additional Information |
Unique
New PMC Ice Cream Container
Reinforces Godiva's Upscale Appeal
Milwaukee, Wisconsin,
U.S.A. -- The trademark gold background with black
type wrapped around a unique, tapered, oval shape
gives the new Godiva ice cream container an elegant,
upscale identity.
Developed by Paper
Machinery Corporation in collaboration with Dreyer's,
the distinctive container attracts consumer attention
and can be displayed eight across in the retail
freezer, with both brand and flavor easily identifiable.
This is a natural benefit of a nonround package
over a round one. A gold foil membrane prevents
tampering, and the black composite lid - a hot-stamped
paperboard insert with a plastic rim - is sturdy
and easy to open and reclose.
 "Choosing
and enjoying Godiva ice cream is very pleasurable,
and consumers think of Godiva as an alternative
to Haagen Dazs and Ben & Jerry's," says
PMC Vice President Jerry Meier. "If Godiva
ice cream was packaged in traditional tapered, round
containers, consumers would have treated it as a
new cross-brand offering from Haagen Dazs or Ben
& Jerry's."
Packaging Godiva
in round containers would also have resulted in
a smaller package because the Godiva package is
12.8 ounces, while the others are 16 ounces. "This
would not have been seen as good value by many consumers,"
Meier notes.
The Godiva container
is formed from litho-printed paperboard blanks supplied
by Sealright, who forms the canisters on a Model
1250NR machine from Paper Machinery Corporation.
Forming speeds are 120 containers per minute, and
Versaform lids from Double "H" Plastics
top off the container. PMC developed new expander
technology for finishing off the bottom and new
tool geometry to curl the top rim of this unique
shape.
"Godiva ice
cream is a true success story for 1999," adds
Meier. "It's a packaging, product and marketing
program that was well thought out by Dreyer's, the
ice cream processor and marketer behind the brand."
The package has been acknowledged with a 1999 Packaging
Technology Award.
For more information
on the new Godiva ice cream package, contact Paper
Machinery Corporation, 8900 West Bradley Road, Milwaukee,
Wisconsin 53224, U.S.A., phone (414) 362-8247, fax
(414) 354-8614.
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